Maximor AI Press Photo Case Study: A Two-Day NYC Shoot

A Two-Day Press Photo Brief for Maximor AI

Maximor AI announced a $9 million seed round on September 29, 2025. Our assignment was to build a press image library around the announcement through a two-day NYC production.

What the Brief Needed

The project called for team headshots, editorial founder portraits, working lifestyle images, and an identifiable New York finance setting. Each group served a different placement: company profiles, press coverage, website pages, social posts, and founder features.

How We Split the Production

Day one focused on controlled indoor portraits and team activity at Maximor’s WeWork. Day two moved outside for the founders’ Wall Street portrait near Charging Bull. Separating the environments gave the team both clean profile assets and location-specific editorial frames without asking one setup to do every job.

Day 1: Indoor Portraits and Team Coverage

We built a compact, controlled set inside Maximor’s WeWork. The indoor session covered consistent corporate headshots, broader lifestyle sequences, and more editorial founder portraits. The same room could support clean profile images and photographs of the team working together.

The shooting order kept one person on camera while the next person prepared. Alex Karnyukhin led photography and direction. Victoria worked as digital tech and photographer, monitoring the tethered capture and exposure while the session moved through individual and group setups. Our planning guides cover the same practical questions teams should settle before a company session: uses, background, wardrobe, people order, and final crops.

Day 2: Wall Street Founder Portraits

The second day centered on Maximor AI founders Ramnandan Krishnamurthy and Ajay Krishna Amudan near Charging Bull. The location supplied an immediate New York finance context, but it also required fast decisions around crowds, background activity, angle, and timing.

Victoria watched for short openings in foot traffic while the founders stayed ready. A longer lens and careful framing kept attention on the subjects. Minor peripheral distractions were cleaned in post, while the composition and the founders themselves remained grounded in the photographed scene.

Production Across the Two Days

Production coordination covered call sheets, access, contracts, invoices, on-location timing, and review with the client’s team. Some coordination happened across time zones. Clear responsibilities, scheduled decisions, and an agreed image list kept the work moving.

What We Delivered

• Consistent team headshots for profiles, company pages, and internal uses.

• Editorial portraits of the founders for interviews, bios, and press features.

• Lifestyle photographs showing the team in its working environment.

• Wall Street founder portraits with a recognizable NYC finance setting.

• Exports prepared for web, social, and editorial placements.

Why the Two-Day Structure Worked for This Brief

The indoor session supplied controlled, repeatable images. The outdoor session supplied place and editorial context. Keeping those goals separate let the final library cover formal profiles, team storytelling, and press use while preserving a coherent visual treatment across the project.

Planning a Similar Press Shoot

Start with the announcement date, people list, locations, access requirements, and every planned image use. Then decide which photographs require a controlled background and which benefit from an environmental setting. That information determines the schedule, crew, equipment, review steps, and quote.

For a project-specific plan, email hello@match-production.com with the headcount, locations, desired assets, and publication timing.

Project Credits

Maximor AI founders: Ramnandan Krishnamurthy and Ajay Krishna Amudan.
Lead photographer and direction: Alex Karnyukhin.
Digital tech and photographer: Victoria.