Personal Branding Photography in NYC
Create a photo library for your website, marketing and press. We plan personal branding sessions for founders, consultants, entrepreneurs and creative professionals around the work you do and where your images will appear. Choose studio portraits or a broader mix of locations, outfits and scenes.
From $1,490 · 15–50+ retouched images · Studio and NYC locations
Sessions Designed Around Your Brand
Choose Essentials for a focused refresh, Signature for a broader photo library, or Editorial Production for a larger campaign. Each includes planning, professional retouching, a private gallery and full commercial usage rights. Compare the time, locations and included images below; makeup and hair are included with Signature and Editorial Production, or available with Essentials for $350.
| Package Details |
Essentials
$
1490
|
Most Popular
Signature ★
$
2490
|
Editorial Production
$
4200
From
|
|---|---|---|---|
| Best For | Strong visual refresh for website, LinkedIn, and core brand presence. | A complete brand content library for website, social media, and press. | Full-scale brand campaign with true editorial-level production. |
| Shoot Time | 1.5 hours | 2.5 hours | 4+ hours |
| Locations | Studio or 1 NYC spot | Studio + 1–2 NYC spots | Studio + 2–3 NYC spots |
| Outfit Changes | 2 | 3–4 | 4–6 |
| Final Images | 15 retouched images | 30 retouched images | 50+ retouched images |
| Beauty Team | Available as add-on +$350 | Included | Included |
| Creative Coverage | Clean, polished brand portraits with full posing guidance. | Editorial portraits, lifestyle shots, and branded content. | Editorial, lifestyle, environmental, and campaign-style content. |
| Behind-the-Scenes | - | Available as add-on +$400 | Included |
| Usage Rights | Full commercial usage rights | Full commercial usage rights | Full commercial usage rights |
| Delivery | 24–48 hours after you submit your selections | 24–48 hours after you submit your selections | 24–48 hours after you submit your selections |
| Ideal Client | Professionals who need a fast, strong upgrade. | Entrepreneurs, coaches, and experts building a complete visual identity. | Founders, speakers, authors, and media-facing brands with multi-platform needs. |
Essentials
Signature ★
Editorial Production
ADD-ONS
| Add-On | Price |
|---|---|
| Beauty services: makeup + hair (if not included in package) | +$350 |
| Additional retouched final image (beyond package) | $65 / image |
| Additional NYC on-location spot | +$350 |
| Behind-the-scenes video content (Reels/Stories) | +$400 |
| Wardrobe styling consultation | +$150 |
| Rush delivery: 24 hours | +$250 |
For founders and senior leaders who need a more elevated, leadership-focused look, explore our executive portraits NYC services.
See the Work. Then Picture Yours.
Explore portraits, environmental images and lifestyle photographs from our portfolio. Use these examples to discuss the settings, outfits and visual direction that fit your own branding session.
Built for the People Who Are the Brand
When people find you online before they meet you in person (and they absolutely do), then every image on your website, your LinkedIn, your Instagram, and your media kit is already selling for you. The question is whether those photos are telling the right story.
Match Production personal branding sessions are built for:
Entrepreneurs
Entrepreneurs launching or scaling a firm who need brand photos that command attention and reflect their unique style
Consultants and Coaches
Consultants and coaches who need portraits that convey their expertise, personality, and working style
Real Estate Agents
Real estate agents who need portraits for profiles, brokerage websites, social media, and marketing
Attorneys and Financial Professionals
Attorneys and financial professionals who need to project trust without looking stiff
Fitness and Wellness Professionals
Fitness and wellness professionals who want to showcase their energy, lifestyle, and results
Creative Professionals and Agency Owners
Creative professionals and agency owners whose online presence serves as their portfolio and primary calling card
Speakers, Authors, and Media Personalities
Speakers, authors, and media personalities preparing for press, book covers, or stage promotions
Business Owners
Any business owner whose current photos no longer show the level they have reached
What Our Clients Say
“Anna is a true artist and a visionary. She possesses the consistent ability to add such incredible meaning, energy and timelessness to every moment she captures. Her brilliant use of color, space and composition can be seen in all the work that she has done.”
“Working with Anna has been wonderful professional and human experience. Besides being a talent in photography, she has a graceful attitude that seamlessly brings out people’s beauty.”
“Great headshot studio in Midtown. Convenient location, friendly vibe, photos turned out great.”
“I had a wonderful experience working with Anna for professional headshots. She is incredibly patient, kind, and professional, and she has a real talent for making people feel comfortable in front of the camera.”
“Usually, I am a little shy in front of the camera, but Alex, photographer, was very patient and made me feel comfortable giving directions. The photos turned out great. I am happy 😊”
“Can't recommend this highly enough. From scheduling to final selection this is hands-down the best studio experience I've ever had. I don't want to use anyone else.”
“Thoroughly professional experience, great service, an incredible service overall. I highly recommend!”
“I had a fantastic photo session with Anya! Best pictures ever. Highly recommend!”
“We needed to update the photographs for our entire team. Olle's photos show each person's personality while maintaining a cohesive look. We're all very pleased with Olle's work.”
“Alex was a pleasure to work with. Professional, easygoing, and made the whole experience feel natural. The photos turned out great, and I highly recommend him to anyone looking for a talented photographer.”
“Such an incredible experience. We came to Match for team headshots, and everything was seamless from start to finish. The whole process felt easy, professional, and genuinely enjoyable.”
“I recently did a photoshoot for my portfolio with Match Production and I’m super happy with the results. The whole process was easy and professional, and the photos turned out amazing.”
“Fantastic experience with Match Production. The studio is beautiful, the team is professional, and the results feel truly editorial: clean lighting, great guidance, and a final look that’s perfect for LinkedIn and company profiles.”
“Had my headshots done with Alex and wow, just great. Beautiful private studio, chill atmosphere, zero stress. He knows exactly how to direct you. Pics look awesome. Would def go back.”
Not Just Portraits. A Complete Visual Identity.
A headshot is a single image. Clean, professional, shoulders-up. It has its place (and Match Production shoots exceptional ones), but personal branding photography is something categorically different.
Headshot
A single image. Clean, polished, professional. Ideal for LinkedIn, company profiles, and traditional business use.
Personal Branding Photography
A complete visual story. A curated collection of photographs and images designed to shape how your brand is seen across every platform.
A personal branding photoshoot is a complete visual story. It is a curated collection of photographs and images that populate your entire digital world: the hero banner on your website, the lifestyle photos in your social media feed, the editorial portraits in your press kit, behind-the-scenes moments that show your process and working environment.
Together, the photographs give your website, social channels, and press materials a consistent set of visual references.
When a potential client lands on your website, scrolls your Instagram, or reads a feature about you, they are not just reading your words; they are reading your brand.
The composition, lighting, setting, wardrobe, posing, and expression can be planned around the tone and context of each intended use.
Single-Purpose Portrait
One portrait for a profile or bio.
Brand Image Library
Multiple images for distinct pages, platforms, and layouts.
We plan the image list around your website, social channels, press materials and other intended uses. Your package determines the shoot time, number of looks and locations, included images and production support.
It is not about standing in front of a camera and hoping for the best. It is about building a visual identity with photographs assigned to the pages, platforms, and layouts in your brief.
For a tighter, profile-first option built specifically for online credibility, explore our LinkedIn headshots NYC services.
What Your Branding Session Includes
Your session starts with a plan for the photographs you need. We coordinate the shoot, guide posing and expression, and retouch your selected images. Choose the studio, locations and production support that fit your package.
Production Support for Your Session
Every package includes a photographer, planning and professional retouching. Makeup and hair are included with Signature and Editorial Production, or available with Essentials for $350. A wardrobe styling consultation is a separate $150 add-on.
Editorial Quality. Zero Generic.
Every frame is composed, lit, and directed with the same attention to detail you would find on a magazine cover shoot. The photos our team creates do not look like corporate directory portraits. They are planned as a coordinated brand story for the website, press, and marketing uses you identify before the session. Every personal branding photographer on our team is held to that standard, every session, every shoot.
A Studio in the Heart of Midtown Manhattan
Our studio at 545 8th Avenue gives you professional lighting, multiple set configurations, and a full beauty suite, the perfect backdrop when you need controlled, high-impact portraits. For clients whose brand calls for the energy of the city itself, we shoot on-location across NYC.
Full Commercial Usage Rights: Always Included
Your delivered photographs include full commercial usage rights for your website, social profiles, marketing and press materials.
Transparent Process. Fast Turnaround.
From the opening talk to the moment your gallery lands in your inbox, our process is clear, efficient, and stress-free. You will always know what to expect at each stage and exactly what you are getting. Because extraordinary branding photography should never arrive with a side of chaos.
If you need polished portraits for your company website, proposals, and day-to-day business presence, see our business headshots NYC options.
From Vision to Gallery: Exactly How We Work
A great branding photography session does not begin with a camera. It begins with a conversation about your brand, your audience, and your goals. Here is what working with Match Production looks like from beginning to end.
Our personal branding process is structured like a production timeline: clear, strategic, and designed so every stage builds naturally into the next.
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Step 1
Discovery Call & Planning
We open every engagement with a dedicated strategy call. We discuss your brand story, the message you need to convey, and the platforms your photos will live on. We talk through your ideal client profile, visual direction, and the specific shots your work requires.
From that discussion, we build a detailed shot list mapping out editorial portraits, lifestyle content, and specialty captures tied to your industry. We also define the setting, wardrobe, and style plan so every look aligns with your brand identity.
The planning call is the foundation of the entire session.
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Step 2
Pre-Shoot Preparation
Great photographs are shaped before the shoot begins. In the days leading up to your session, we confirm the shot list, schedule, logistics, and wardrobe. Our team sends a clear prep guide so you know exactly what to bring and what to expect.
Those using our on-site beauty services are prepared by our professional team on arrival. Wardrobe styling consultation is available as a separate $150 add-on; request it when planning your session.
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Step 3
Shoot Day
On shoot day, you show up. Everything else is handled.
The studio or setting is fully prepped, the lighting is calibrated, and our photographers guide you through posing, expression, and movement, so even if you have never had a professional session before, you will feel natural quickly.
Depending on your session, we move through multiple looks, settings, and a full range of shots, from clean editorial portraits to dynamic lifestyle images.
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Step 4
Gallery, Selection & Delivery
After your session, we deliver a curated online gallery for review. You select your favorites, and our retouching specialists apply precise, natural-looking edits. The final images arrive as high-resolution files ready for web, print, and every platform your brand occupies.
From shoot day to delivery, you receive a professionally retouched library ready to populate your website, elevate your social media presence, and represent your brand with the credibility and creativity it deserves.
Frequently Asked Questions
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Match Production creates personal branding photographs for founders, consultants, entrepreneurs and professionals in NYC. Sessions combine planning, guided photography and retouched images for your website, marketing and press.
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Every package includes photography, planning and retouching. Makeup and hair are included with Signature and Editorial Production, or available with Essentials for $350. Wardrobe styling consultation is a separate $150 add-on.
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We use the discovery call to understand your work, audience and planned uses for the images. Together we plan the shot list, settings and outfits around those needs.
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Use the delivered photographs on your website, social profiles, marketing and press materials. We plan the image list and formats around those intended uses, with full commercial usage rights included.
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Essentials includes 1.5 hours, Signature 2.5 hours, and Editorial Production 4 or more hours. Your package also sets the number of outfits and locations; we confirm the shoot plan before booking.
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A headshot is usually a focused portrait for a profile or company directory. A personal branding session creates a broader library, with the number of outfits, locations and final photographs determined by your package. It can combine portraits with environmental and lifestyle images for your website, marketing and press.
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During your discovery call with Match Production, we discuss all the details and create a full prep guide tailored to your specific shoot. Plan to bring multiple outfits that represent different facets of your brand: formal, creative, casual-professional, or whatever fits your industry and style. If you have props relevant to your work (a laptop, tools of your trade, books you've written, products you sell), these add authenticity and depth to lifestyle shots. Our team at Match Production will make sure you know exactly what to bring well before your session date, so there is nothing to worry about.
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Makeup and hair are included with Signature and Editorial Production. Essentials clients can add those services for $350. You can also arrive with your own makeup and hair prepared; we discuss the choice when planning your session.
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The number of images you receive depends on your package with Match Production: 15 fully retouched images with Essentials, 30 with Signature, and 50+ with Editorial Production. We set clear expectations during your discovery call so you know exactly what to expect before your session date. Every photograph is hand-selected and professionally retouched by the Match Production team, ready to deploy immediately, with zero additional editing required.
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Yes. The delivered photographs include full commercial usage rights for your website, social media, marketing and press materials. Tell us about your intended uses during planning so the image list suits them.
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Send an inquiry through the form with what you need to photograph and where you plan to use the images. We will discuss the project, recommend a package and confirm the scope and available dates before booking.
Helpful Articles on Personal Branding Photos
Planning personal branding photos in NYC? These guides from our studio cover wardrobe, posing, pricing, and what to expect before your shoot.
Explore our full range of NYC headshot services for executives and teams.
Your Brand Is Already Speaking. Make Sure It's Saying the Right Thing.
Every day that potential clients visit your website, scroll your social feeds, or search your name, your current photos are making a first impression. The question is whether those images show where you stand now and where you are going next.
Match Production works with entrepreneurs, consultants, and professionals across New York City to create a personal branding photo library for websites, marketing, press, and social profiles, with the scope planned around the work each client does and where the images will appear.
Choose the scope that fits your project. Every package includes planning and retouching; makeup, hair, styling and behind-the-scenes coverage follow the inclusions and add-ons listed above.
You have invested in your skills. You have invested in your business. Now invest in photographs that represent both clearly.