Cost of Headshots in NYC: What to Budget for 2027

TL;DR: Wondering how much you should budget for professional headshots? At Match Production, our studio headshot packages cost $399, $549 or $899 depending on the package selected. Prices checked on November 10, 2026.

Professional headshots are an investment in your personal (or employee/team) branding. A good headshot elevates your professional presence, think LinkedIn profile, and makes a strong first impression on clients, colleagues, and hiring managers.

If you’re looking to update team headshots for consistency, it can help your business present a consistent professional image on employee profiles and the team page, and elsewhere.

Cost of Headshots: Key Factors

When shopping for professional headshots, it’s important to focus on the images you’ll keep and use, not the number of images you receive.

We also offer a virtual headshot service, in which our photographer guides you through your shoot virtually in real time. Our virtual headshot pricing is currently $200 per person and includes one retouched image.

These are Match Production prices as of November 10, 2026, not guaranteed 2027 rates.

Tips for Budgeting for Headshots in 2027

Here are a few tips to help you budget for headshots in 2027:

• Before booking your professional headshot session, we recommend: While it’s helpful to use our 2026 pricing guide for what to expect to pay for headshots in 2027, we encourage you to reach out to us in advance of your potential shoot date(s) to request a headshot pricing quote specific to your needs. Keep in mind that Match Production headshot package pricing listed on our website is for informational purposes only and is neither a booking nor a guarantee of availability.
• Think about how you’ll use your headshots, like LinkedIn, your (or your company’s) website, speaker bios, event/promo announcements, etc., and how many you’ll need. When comparing the cost of headshots, compare apples to apples (i.e. number of looks, backgrounds, outfits, number of final/retouched images, etc.).
• Be sure to ask about quote expiration dates, what’s needed to hold your date, and if there are any additional costs not already included in your quote (and budget accordingly).
• Consider how much lead time you’ll need between scheduling your headshot session and when you’ll need your final images (accounting for time to review/select images, get input from a manager/colleague if needed, and for us to complete any edits/retouching).
• If your headshots are being paid for by your employer/company, make sure they’re aware of the headshot packages you’re considering and how the photos will be used. If you’re considering an on-location headshot session, be sure to discuss the shoot location and any access needs. Lastly, if your headshot needs, timeline, or headshot session details (i.e. number of people being photographed) change down the line, be sure to circle back to discuss any changes to your headshot quote/package.

How to Choose the Right Headshot Package

Wondering which professional headshot package is right for you? Here are a few considerations to help guide your decision:

• How and where will you use your headshots? For personal branding headshots, consider all the ways you’ll use your images (LinkedIn, personal website, speaker bios, etc.) to help determine how many headshots you’ll need and the types of images that would be most useful. For example, you may get away with one outfit and a couple different expressions if you’re updating your LinkedIn profile headshot, while you might benefit from more options if you’re revamping your personal brand. For corporate/team headshots, consider whether you want everyone to have the same vibe/aesthetic (one location, background, outfit guidelines, etc.) or if you’re looking for more flexibility.
• When do you need your final headshots? If you’re working with a tight turnaround, consider whether you have time for an in-person shoot or if a virtual headshot session might better fit your timeline.
• Are you camera-ready? To make the most of your shoot time, come prepared. That means your hair and makeup should be done, outfits selected and steamed, and you should give yourself plenty of time to get to your shoot location (if in-person).

What Professional Headshots Cost at Match Production

All of Match Production’s in-person individual sessions include posing guidance, professional lighting, high-resolution retouched images, a private online gallery (available for one month), and unlimited image licensing. Learn more about what’s included in our headshot packages here.

Browse our current headshot packages and pricing here, or get in touch to learn more about group rates and custom headshot packages.

Headshots Cost: Other Options & Price Ranges to Know About

According to Capturely’s headshots pricing guide (prices verified November 10, 2026), published headshot price estimates can vary widely depending on the type of shoot. Keep in mind that the ranges below are Capturely’s estimates based on their research and experience, they are not the result of a comprehensive (or random) survey of headshot pricing and should not be taken as indicative of the market at large:

• Traditional studio headshots (in person): $150-$450+ per person
• Virtual headshots (guided live by a photographer): $45-$79 per person
• Virtual headshots (DIY): $25-$60
• AI-generated headshots: $29-$79 per set

Use these headshots cost ranges as a rough guide when setting your headshots budget, but always check what’s included (and not included) when comparing headshot offers. For example, you wouldn’t expect the same rate for a corporate headshots package (particularly if it includes special group/team pricing) as you would for a DIY virtual headshot offer.

Examples of Headshots Pricing in NYC

Here are a few examples of headshots packages and pricing in NYC (all prices listed on providers’ websites in USD as of November 10, 2026):

As you can see, there is a wide range of options (and price points) when it comes to booking headshots. For example, Match’s most basic in-studio headshot package (Professional Headshot Quick, $399) includes a 30-minute session, 15 color-corrected images to choose from, and two fully retouched final images. At the high end, executive or corporate headshots can exceed $1,000; consider Peter Hurley’s headshot rates above ($1,500 for a session + $300 per image = $1,800 for just one final image, not including any extras). When comparing executive or corporate headshots quotes, be sure to factor in the cost of additional images (if applicable) so you’re comparing apples-to-apples.

Factors That Can Impact Headshots Pricing

• Length of shoot
• Photographer's experience

Of course, not all professional photographers are created equal. Photographers charge for more than their time during a professional headshot session; booking a professional photographer also means investing in their expertise (everything from lighting and composition to posing and facial expressions), as well as covering their costs (studio rental, equipment, post-production, etc.). Professional headshots can be especially helpful if you’re not a natural in front of the camera and could use some extra direction, or if you’re booking DIY/virtual headshots and aren’t sure how you come across on camera.

When comparing headshot photographers’ rates, dig a little deeper to find out what’s included in their pricing. For example, do they shoot out of their own studio or will they need to book a space for your headshots? Browse photographers’ full portfolios (not just highlight reels) and read client reviews to check for consistent results, look for evenly-lit images with natural skin texture and realistic likenesses across a wide range of faces, not just one stand-out headshot. Ultimately, the best balance of style, process and price will depend on your needs and preferences, choose a good photographer whose work you love and whose services, style, and approach align with your headshots goals.

• Number of outfit changes
• Type of backdrop

Your shoot length, multiple outfit changes and any hair or makeup changes you want to do can also impact your total cost for headshots (after all, those wardrobe changes and backdrop/lighting adjustments take up valuable shooting time). If you need multiple looks or more than one final image (say, one headshot for professional use and another for personal use), consider how you’ll use each image and book enough time for as many looks as you need (e.g., one more formal look for company bio photos and one more casual look for your website). That said, don’t feel like you need to book longer sessions just because they’re on offer, sometimes less is more, especially if you’re only changing outfits once.

Headshots vs. Branding Sessions

Keep in mind that headshots and personal branding photos are not necessarily one-and-the-same, whereas a standard headshot is typically cropped fairly closely, personal branding photos can include a variety of crops (think head-to-toe), locations, and looks. If you’re eyeing a personal branding session (or premium branding sessions), ask for a list of potential shots and a detailed description of what’s included so you know exactly what to expect.

In-Studio vs. Outdoor Headshots

Studio headshots offer controlled lighting conditions and a variety of backdrops, but outdoor headshots come with their own set of considerations (Will there be enough natural light? What’s the weather forecast? Do you need a permit to shoot there?). Be sure to discuss any accessibility/parking/shooting space/travel considerations ahead of time and get a full price quote for on-location headshots. And don’t forget to compare NYC headshots pricing with other photographers in your area, a quote from a photographer in another city may include different production/services.

Number of Final Edited Images + Level of Professional Retouching

Another important component of headshots packages is post-production. As mentioned above, Match’s most basic Professional Headshots package includes 15 color-corrected images (these are the options for image selection, not 15 fully retouched images). Be sure to ask about the cost of additional retouched images so you don’t run into any sticker shock down the road. At Match, our basic retouching includes skin retouching, color correction, and removing minor distractions, all while keeping your headshot as true-to-life as possible. If you’re eyeing more advanced retouching (think removing glasses glare, editing your outfit, swapping the background, etc.), chat with your photographer about whether the edit is something they can pull off, if it’s included in their package, or if there’s an additional cost. For reference, Capturely’s 2026 (April) guide to headshots pricing pegs advanced retouching from other photographers at $40-$100 per image.

Commercial Licensing and Usage Rights

Don’t forget to suss out use rights. In addition to the images themselves, you’ll also be purchasing the rights to use those images. If you’re planning to use your headshots for commercial purposes (i.e., on your company’s website, LinkedIn profile, press inquiries, etc.), make sure commercial usage rights are covered and in writing. (Capturely’s 2026 (April) guide to headshots pricing pegs commercial use rights from other photographers at an additional $100-$500+, but rest assured, Match headshot packages for individuals already include unlimited use rights)

Turnaround Time

Wondering how long it takes to get headshots? For Match’s in-person individual headshots, once you’ve selected your favorite images, you can expect your final, retouched NYC headshots to be ready in 24-48 hours. (Keep in mind that proof turnaround times can vary based on the photography package and the studio’s schedule.) If you’re working with a tight timeline and need a faster turnaround, see if your photographer offers expedited delivery and whether there’s a surcharge for same-day headshots. Either way, be sure to double-check availability for both your preferred shoot day and delivery deadline before making any major plans.

Headshot Pricing: Add-Ons and Extra Fees

Want to make sure you’re getting the best deal on NYC headshots? Before booking, request an itemized price quote from your photographer of choice so there are no unexpected fees down the line. For example, JW Headshots’ website mentions an upcharge for additional retouched images ($50 per image) as well as fees for shooting in client’s office in Manhattan (travel + equipment fee: $350). City Headshots offers the option to add-on makeup for their Classic Headshots package ($125 for men and $175 for women). Again, these add-on fees are specific to those photographers, not Match. To get a true apples-to-apples comparison, request a custom quote from each photographer you’re considering and factor in all the bells and whistles you’re interested in (on-set stylist? additional location? extra retouched images?)

If you’re still on the fence, keep scrolling, we’ve compiled everything you need to know to help you choose the perfect headshots package. Or, if you’re ready to book NYC headshots for one (1) individual, head on over to our headshots packages page to browse all three Professional Headshots packages in one handy-dandy location. (Looking to book headshots for more than one person? Check out our guides to team headshots and corporate headshots instead of extrapolating from Match’s headshots pricing for individuals)

Which Headshot Photography Format Is Right for You?

Factor in where your headshots will be taken (studio, on-location or virtual) when comparing prices. Studio headshots typically feature controlled lighting and a plain background to keep the focus on your face. On-location headshots incorporate aspects of your work environment and are ideal for showcasing your team, but may come with added logistical considerations, so be sure to ask about (and get in writing) any special access or set-up needs when requesting a quote.

Virtual Headshot Prices

Virtual headshots can either involve live direction from a photographer (such as with Capturely or Match Production), be entirely self-guided (such as with Headshots.com’s entry-level, human-edited option), or involve AI technology that generates headshots from photos you upload (such as with HeadshotPro).

Note that Match Production’s and Capturely’s guided virtual headshot services involve real-time coaching from a photographer during capture through your phone, whereas Headshots.com’s entry-level, human-edited headshot service doesn’t. And while HeadshotPro’s AI headshot plans may seem like a steal for 30-70 headshots for $29-$59, keep in mind that those are AI-generated images (not real photos of you), and those counts do not describe photographed, retouched finals.

(Pricing verified as of November 10, 2026.)

Headshot FAQs

Should I get professional headshots?

Professional headshots can be a worthwhile investment if you want polished photos for your LinkedIn profile, press page, company bio, etc. Having your lighting, posing and expressions professionally directed, and your final images expertly edited, can result in headshots that convey approachability and/or confidence. If you’re looking for headshots for your employees, professionally-taken (or at least consistently-styled) headshots can help establish a cohesive brand image.

That said, professional doesn’t necessarily mean priciest. Consider what you’ll use your headshots for and the level of polish you’re aiming for before selecting a headshot service/package.

Are Cheap Headshots Worth It?

Cheap headshots can still be worth paying for if they’ll fulfill your needs. Evaluate what’s included with budget headshot packages (such as lighting/set-up, direction, editing/retouching, usage rights, etc.) before writing them off. If you’re working with a tight budget, consider trimming extras (such as additional outfits/looks) instead of forgoing images that will actually meet your needs. You might also consider DIY or guided virtual headshots instead of in-studio headshots to save money.

Quick mini sessions can be a good option if you only need one or two polished headshots, but know that a lower price does not establish the same quality or image allowance. Still, inquire about the cost of each additional image if you think you may want them down the line.

Are AI Generated Headshots Worth It?

AI headshots may or may not be worth it depending on your needs, since AI headshots are computer-generated images based on photos you upload, not actual photos of you. HeadshotPro, for instance, offers one-time AI headshot packages for individuals ranging from $29-$59 that include 30-70 AI-generated headshots, depending on the plan.

Before opting for AI headshots, consider how many final/downloadable images are included with the service (and whether it’ll cost extra to generate more), how realistically/accurately the service creates AI headshots that resemble you, the service’s privacy and usage policies, and any guidelines your employer may have around using AI headshots.

Can I get professional headshots on my phone?

Yes, some headshot photographers/services, such as Match Production ($200 for one person and one retouched final headshot), offer guided virtual headshots in which a photographer coaches you on lighting, posing, facial expressions, etc. in real-time while photographs are captured through your phone. Match also offers a digital background option, which refers to the color/setting in your final headshot image (not an actual backdrop in a photo studio). Be sure to chat with Match about your preferences for your final headshots, which will be available for download/use (without limitation) via a private online gallery.

Keep in mind, though, that virtual headshots aren’t necessarily synonymous with DIY/self-guided headshots. Before booking, research virtual headshot services to learn how sessions work, what’s included and how you can best prepare.

Can I take my own headshots?

Yes, you can DIY your own headshots if you can secure flattering lighting, a clean/uncluttered background and stable camera/phone. Consider using your phone and the lighting available to you before shelling out for additional gear. And be sure to factor any editing/post-production time (along with the cost of any apps/tools you may pay to use) into the true cost of DIY headshots. Before deciding whether or not to invest in professional headshots, consider how your DIY headshots look cropped/scaled for intended use.

What questions should I ask a headshot photographer?

Before committing to a headshot service/photographer, make sure you have a clear idea of how long the shoot will last, how many people/outfits/backgrounds are included, how many selects/edited images you’ll receive, usage rights, etc. It’s also a good idea to clarify the photographer’s turnaround/delivery time, how you’ll access/download your images, and what add-on services/features may be of interest to you. If you’re looking for headshots for professional use (i.e., LinkedIn), Personal branding photos, etc., consider opting for a headshot service specifically tailored to that purpose instead of a similar-looking (but dissimilar) service.

How much do corporate headshots cost?

For company headshots, prices vary with the size of your team/company. Some managed program options include:

At full stated capacity, Match’s managed Corporate 50 to 500 programs work out to $79.80 to $138 per person:

• $138 per person for Corporate 50 ($6,900 divided by 50 people)
• $79.80 per person for Corporate 500 ($39,900 divided by 500 people)

Note: These per-person costs are not prices for individual headshots. Rather, they are the result of dividing the total program cost by the maximum number of people each program accommodates. To estimate the per-person cost of corporate headshots for your team, divide the total cost of the program by the number of employees you plan on having photos taken.

Keep in mind that team/corporate headshot pricing may vary based on the number of employees you ultimately have photographed. Ask whether corporate headshot photographers/services offer volume discounts for large groups and whether pricing will fluctuate if your headcount changes down the line.

Other things to consider when pricing out group/corporate headshots include:

• Whether you need headshots for just a handful of team members (i.e., Small Team headshots: $1,449 for up to five people for up to two hours, including 10 color-corrected selects and one retouched headshot per person), or whether you’re looking for headshots for an entire office/floor/dept (i.e., Team Headshots Day Rate: $4,490 for up to seven hours and up to 50 team members)
• Whether you need leadership/team/group shots in addition to individual headshots
• The scope of your project (i.e., Corporate 50 and up include a project manager)
• Your shoot date(s)/availability
• Your office location(s)

For more info on pricing out corporate headshots for your team, refer to our complete guide to corporate headshot pricing.

Portrait Examples: Compare the Style You Need

These owned photographs show different framing, clothing and backgrounds. They illustrate visual choices, not the price paid, a named profession or a promise that every setup fits every package.

How to choose the right headshot package

Wondering how to choose the right headshot package for your needs? Start by considering how/where you plan on using your headshots. For example, while you may need different crops/expressions for headshots used for a personal website versus company bio page versus building your Personal brand, you don’t necessarily need headshots in multiple outfits for each use case. Next, check out the various packages/services offered and determine which most closely aligns with (without greatly exceeding) your needs.

Headshot quote checklist

Before finalizing a quote for headshots, make sure you’re clear on:

• Number of people being photographed and their job titles/roles
• Type of headshot session (studio shoot, on-site shoot, remote/virtual headshots, etc.)
• Your availability for a shoot and any other scheduling considerations
• How/where you plan on using your headshots
• Number of outfits/backgrounds you’d like
• Number of color-corrected headshots and retouched/final headshots you’d like to receive (per person)
• Whether or not you need team/group photos and any other special requests/add-ons
• How you’d like your final headshots cropped/named/delivered to you

Before booking headshots, also be sure to familiarize yourself with Match’s payment policy as well as their cancellation/rescheduling policy. Note that in the event of any inconsistencies between policies/terms discussed here and the more specific terms in your signed contract/agreement, invoice, booking confirmation or proposal, the latter takes precedence.

When budgeting for headshots, remember that the best headshot investment is one that gets you the type of headshot session you need along with high-quality headshots you’ll actually use, all while setting clear expectations ahead of time so you (and your photographer) can relax and enjoy the process on photo day. Refer to our up-to-date headshot pricing page for current package costs and inclusions.